This Artice has been written by Bob Jenkins and is Brought To YOU by
Think about these three things:
Only 1 person is reading your message at a time
Your readers want you to be consistent
Your readers want you to help them
Your readers want to buy useful things
Only 1 Person Is Reading Your Message At A Time
Even though you are technically writing messages that will be seen by (hopefully) thousands of people over time, each email is actually read by just one person at a time. This means you need to write your messages just to one person.
Instead of writing to “you all” or “some of you”, write directly to “you” or “one of my best customers”.
Also, you can use personalization fields in autoresponders like Aweber, where everybody gets their email with their actual first name in the message.
Your Readers Want You To Be Consistent
In general, people like a routine because its comfortable and doesn’t confuse them.
With autoresponder marketing, consistency means emailing your subscribers with regular frequency, and having a typical format to your messages.
I like to send out messages every 2-4 days, but only when I have something of value to give. Some people like emailing every day, and others once a week or two. Regardless of what you determine your frequency to be - stick to it.
When it comes to formatting your messages, I like to always include a link in my emails. This makes it routine for my readers to know that after reading the email, they’ll want to click on the included link for more.
Even when I’m not promoting a product, I do this. I’ll include part of a lesson in the email, and then have a link to my blog to finish the reading. You never want to have your email message be a dead end. Because then, the only link to click on in the message is the one to unsubscribe!
Your Readers Want You To Help Them
Many people think that using autoresponders as an essential part of their business means sending out promotional emails every time. This is partially true - you are promoting yourself and your expertise each time you send a message. But you don’t have to be selling anything. What you are really doing is building a relationship of trust between your readers and yourself.
Your readers want to know that you aren’t just trying to suck cash out of their wallet. So don’t be stingy with your free advice, tips, etc. Ultimately, you need to prove to each reader individually that you are the person they should turn to for answers.
Your Readers Want To Buy Useful Things
People love to buy things, but they hate being sold to. I’m sure you’ve probably heard this before, right?
Well, it’s true. Most people get great joy when they make an excellent purchase. The trick is you have to make sure your customer feels that they get a great value from you when they give you money. They want to feel like they got the better end of the deal.
So don’t be afraid to offer a product or service to your readers - whether it’s an affiliate product or one of your own.
If you genuinely feel that your readers will benefit from using a product or service, then your recommendation will have a big impact on them. If you are just after some cash, your readers will quickly figure that out and abandon you.
And if you DON’T offer your readers something to buy, then you aren’t building a business. You’re just making friends.
Put these tips into action, and you’ll be well on your way to long term online profits!
Bob Jenkins
www.DiscoverAutoresponders.com
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